Consumer Research

Gifting Study Report, December 2019

Background: The 2019 Holiday Survey details gift-giving desires and trends this season. At the top of the list for 2019 are group gifting and gifting money. According to the latest Zelle data, family and friends are most likely to come together and gift memorable experiences and opportunities this holiday season - over four out of five consumers (81%) have split the cost of a gift with someone else. In this year’s survey, 65% of individuals stated they prefer the gift of money to pay for experiences, bills, or personal spending.
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Weddings and Gifts, 2019

Background: "In today's modern world, weddings - and the traditions around them - are changing and evolving. Wedding etiquette has shifted along with the changing times in order to meet the needs of today's digitally savvy couples. I recommend using Zelle® because it’s a fast, safe and easy way for the couple, the family, the guests and the bridal party to send and receive funds associated with everything from gifting and group travel to pre-wedding events - turning what used to be a hassle (and an etiquette headache!) into happiness for the couple on their big day and beyond." – Elaine Swann, Etiquette Expert
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Digital Payments Adoption Study, March 2019

Background: While person-to-person (P2P) payments are popular among all generations, study results found that Generation X and Boomers are driving broader adoption of P2P. A survey of more than 1,500 U.S consumers found that 50% of first time P2P users are aged 45 and older, with growing confidence and trust in digital payments being a strong driver of trial and usage.
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Holiday Survey, November 2018

Background: More than 500 U.S. online consumers participated in a digital survey focused on consumer preferences around holiday gifting and money matters. The national survey found that nearly 50% of those surveyed plan to give money this holiday season, while the majority (58%) prefer to receive money as a gift.
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Digital Payments Adoption Study, July 2018

Background: The study found that adoption and usage of digital person-to-person (P2P) payments are high among all generations, with consumers pointing to trust in friends and family and trust in their financial institutions as the primary reasons for engaging in a digital payment. Boomers ranked trust in financial institutions as the most important influence on engaging in a digital payment, while Millennials and Generation X ranked recommendations from friends/family/peers as their primary influence.
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