Consumer Research

Weddings and Gifts, 2019

Background: "In today's modern world, weddings - and the traditions around them - are changing and evolving. Wedding etiquette has shifted along with the changing times in order to meet the needs of today's digitally savvy couples. I recommend using Zelle® because it’s a fast, safe and easy way for the couple, the family, the guests and the bridal party to send and receive funds associated with everything from gifting and group travel to pre-wedding events - turning what used to be a hassle (and an etiquette headache!) into happiness for the couple on their big day and beyond." – Elaine Swann, Etiquette Expert
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Digital Payments Adoption Study, March 2019

Background: While person-to-person (P2P) payments are popular among all generations, study results found that Generation X and Boomers are driving broader adoption of P2P. A survey of more than 1,500 U.S consumers found that 50% of first time P2P users are aged 45 and older, with growing confidence and trust in digital payments being a strong driver of trial and usage.
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Holiday Survey, November 2018

Background: More than 500 U.S. online consumers participated in a digital survey focused on consumer preferences around holiday gifting and money matters. The national survey found that nearly 50% of those surveyed plan to give money this holiday season, while the majority (58%) prefer to receive money as a gift.
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Digital Payments Adoption Study, July 2018

Background: The study found that adoption and usage of digital person-to-person (P2P) payments are high among all generations, with consumers pointing to trust in friends and family and trust in their financial institutions as the primary reasons for engaging in a digital payment. Boomers ranked trust in financial institutions as the most important influence on engaging in a digital payment, while Millennials and Generation X ranked recommendations from friends/family/peers as their primary influence.
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